When social media boomed in the 2010s and Instagram came into existence; it was one of the first channels in which ‘influencers’ found their footing. You could spot them with their 10,000 plus followers and coveted blue ticks (for verified) on their profiles.
In this group, we would have people, like Neil Patel or Jamie Oliver, who are experts in their own fields. Their word carries weight in their respective industries and hence, they add value to brands.
Realize that at some point, you need to either sell your company or pass your business on to a loved one. Create a succession plan within your organization. You need to recognize that when the time comes, you must protect your legacy and maximize your years of hard work.
For me, that was two years ago when I sold my controlling interest in CruCon to a $2B company. I then created SLC Group Holdings to invest in and mentor young entrepreneurs and help make all their dreams come true!
