Monday, 29 December 2025

Generative Engine Optimization (GEO): The New SEO

Traditional Search Engine Optimization (SEO) as we knew it is dead. With the dominance of AI-first search tools like SearchGPT, Perplexity, and Google’s AI Overviews, the goal is no longer to rank "blue links" on Page 1.

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It is to be the cited source within the AI’s synthesized answer. This is Generative Engine Optimization (GEO).

GEO focuses on "authority density" and structured data. Instead of keyword stuffing, marketers are now optimizing for contextual relevance and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
 
Brands are building massive, high-authority knowledge bases that AI models use as training or reference data. If an AI assistant recommends your product as the "best value for sustainable hiking," it’s because your GEO strategy ensured the AI recognized your brand's unique specifications and verified user reviews.

Sunday, 29 June 2025

What are the Effects of Using Sunscreen

Sunscreens are recognised as the most effective product in any skincare routine. There's solid evidence showing how sunscreen helps protect the skin and keeps it looking youthful and healthy.

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Many sunscreens, particularly older formulations, are usually based on some amount of oil and may feel heavy initially. That said, your skin can adapt over time, and newer sunscreens are formulated to be far more lightweight and comfortable.

There’s no need to panic. Scientific and regulatory bodies actively review sunscreen safety and you can also check the safety of your sunscreen ingredients using CHOSEN’s ingredient safety checker.

Use clothing for covered areas and topical sunscreens only on exposed skin. This smart balance minimizes product load on your skin and our planet.

Tuesday, 7 January 2025

How Do Movie Makers Make Money and Sources?

Major studios and indie filmmakers alike now spend much of their days looking for new sources of revenue, because ticket sales are no longer the be-all and end-all for films.

credit: istockphoto

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The history of Indian cinema dates back to 1913 when the first full-length Indian feature film was released. Since then, Indian cinema has grown immensely and has become an integral part of the country’s culture. Be it drama or romance, action or comedy, Indian cinema has it all.


Box office collections are calculated based on the number of tickets sold and the price of each ticket. But it’s not as simple as that. There are many factors that affect box office collections. Weather conditions, release date, competition from other films, and even the runtime of the movie can all play a role in determining box office success.

It is not nearly as straightforward as the early days of cinema when a movie would come out in theaters, make the vast majority of its revenues via ticket sales, and then disappear.